Title: Introduction to strategic planning
Course: Corporate Social Responsibility online > Section: Part 3: Strategic approch to CSR

/ca. 20 minutes/

If you are already familiar with strategic planning, this section will be just a short reminder on the core aspects of strategic planning that we need to introduce before going to developing a CSR strategy.

How to start developing a basic strategic plan?

1. Create your mission statement
2. Create your vision statement
3. Identify your strategic drivers
4. Identify your critical business issues and critical success factors
5. Do the SWOT analysis, based on which
6. Identify long-term objectives and
7. Tactical initiatives

Now, please watch the following videos on strategic planning and performing a SWOT analysis:

https://www.youtube.com/watch?v=mLJ34L5UW4E

Source: virtualstrategist, What is Strategic Planning, Really? (3:42 min) [access 13.06.2020]. Derived from Youtube: https://www.youtube.com/watch?v=mLJ34L5UW4E

https://www.youtube.com/watch?v=s_OvXeUQV3o

Source: virtualstrategist, Overview of the Strategic Planning Process (5:45 min) [access 13.06.2020]. Derived from Youtube: https://www.youtube.com/watch?v=s_OvXeUQV3o

https://www.youtube.com/watch?v=I_6AVRGLXGA

Source: virtualstrategist, How to Perform a SWOT Analysis (7:02 min) [access 13.06.2020]. Derived from Youtube: https://www.youtube.com/watch?v=I_6AVRGLXGA

If you feel that you still need some more guidelines on strategic planning, we recommend that you should read/watch the additional resources below.

Reading:
Free Micro-eMBA Module #6: Developing Your Strategic Plan © Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC: https://managementhelp.org/freebusinesstraining/strategic-planning.htm

Watching:

https://youtu.be/HQ6348u6o08

Source: SME Strategy Consulting, The steps of the strategic planning process in under 15 minutes (11:04 min) [access 13.06.2020]. Derived from Youtube: https://youtu.be/HQ6348u6o08

https://www.youtube.com/watch?v=_Q5VwDCpszY

Source: SME Strategy Consulting, How to create your strategic plan. (37:54 min) [access 13.06.2020]. Derived from Youtube: https://www.youtube.com/watch?v=_Q5VwDCpszY