Title: Task 8: Different CSR contexts in practice
Course: Corporate Social Responsibility online > Section: Part 3: Strategic approch to CSR

/30 minutes/

If you are ready with the section Developing a CSR strategy, now time has come to put your knowledge into practice.

Please look for examples of organizations from the same sector but of different sizes and compare their CSR approaches:

BNP Paribas is a French international banking group. It is the world's 8th largest bank by total assets, and currently operates with a presence in 72 countries. Its number of employees: 202,624 (2018).

- https://en.wikipedia.org/wiki/BNP_Paribas
- https://group.bnpparibas/en/group/corporate-social-responsibility

https://www.youtube.com/watch?v=ys6QljLNFYg

Source: BNP Paribas, Make a change (1:31 min) [access 13.06.2020]. Derived from Youtube: https://www.youtube.com/watch?v=ys6QljLNFYg

https://youtu.be/ldsLxpTZD3A

Source: BNP Paribas, How can BNPP help close the SDG funding gap? (3:50 min) [access 13.06.2020]. Derived from Youtube: https://youtu.be/ldsLxpTZD3A

Triodos Bank N.V. is a bank based in the Netherlands with branches in Belgium, Germany, United Kingdom and Spain, with 1,427 employees (2018). It was founded in 1980 with the mission to 'help create a society that protects and promotes quality of life and human dignity for all' by means of ethical banking.

- https://www.triodos.com/
- https://en.wikipedia.org/wiki/Triodos_Bank

https://www.youtube.com/watch?v=PDRi-tK1w-g

Source: Triodos Bank, Triodos Bank in one minute (1:00 min) [access 13.06.2020]. Derived from Youtube: https://www.youtube.com/watch?v=PDRi-tK1w-g

Dundalk Credit Union, founded in 1968 is a member-owned financial cooperative that provides a range of financial services across its wider community

- https://www.dundalkcu.ie/
- http://www.csrhub.ie/csr-case-studies/

https://www.youtube.com/watch?v=wOEFz3zQhmE&feature=emb_logo

Source: Dundalk Credit Union, Dundalk Credit Union Community Partners with Louth GAA Centre of Excellence (1:20 min) [access 13.06.2020]. Derived from Youtube: https://www.youtube.com/watch?v=wOEFz3zQhmE&feature=emb_logo

Please watch the videos and search the indicated websites to gain some understanding the CSR approches of these three firms from the banking and financial sector: BNP Paribas, Triodos and Dundalk Credit Unin. Please compare the CSR approaches of these firms and share your thoughts in the discussion by answering following questions:

What kind of similarities and differences in the CSR approaches of all the three firms can you recognize?
Try to explain the potential drivers for developing the CSR approach in each case.
You can also bring your own examples of big and  small firms from the same sector and discuss the differences in their CSR approach.
Please also comment on one post provided by another student.