Title: Task 9: CSR as a driver for market development
Course: Corporate Social Responsibility online > Section: Part 3: Strategic approch to CSR

/25 minutes/

We've already discussed the topic of social entrepreneurship in Section 2.3. CSR and civil society organizations

So it is time to discuss how CSR can develop new markets. Please watch the video below, where you can see some examples of social entrepreneurs:

https://www.youtube.com/watch?v=nlXKcpgPP6M

Source: DLDconference, 15 Social Entrepreneurs and Their Crazy Ideas (Rainer Höll, Ashoka DE) | DLDsummer 16 (15:37 min) [access 13.06.2020]. Derived from Youtube: https://www.youtube.com/watch?v=nlXKcpgPP6M

Now I would like you to think about one example of a social entrepreneur that you know or you've heard about, and try to explore deeper. You can chose your own example or link you answer to the cases analysed before, e.g. Grameen Bank or the Danone case, which are now striving to obtain the B-Corp certification.

Please think about the organization's strategy and try to evaluate it with reference to the ABCD methodology, described in previous section (3. Step 2: Designing a CSR strategy):

A - What is the core topic and how is the firm rising the awarness of it?
B - What was the baseline position that the firm started with?
C - How does the firm present its compelling vision?
D - What are the priorities that the firm decided on?

Please take part in the discussion below by sharing your thoughts regarding the above questions with reference to one example of a social entrepreneur that you find interesting.
Please comment also on at least one post from another student.